Episode 8 – Diana Morato Feliciano – Silencing your Critics

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks Diana Morato Feliciano who is Chief Growth Officer at Sensei, a tech company that operates autonomous shopping stores.

Most notably in her extensive career, Diana was responsible for the roll out of Deliveroo to 35 cities across Spain and has been recognised in the Top 100 Female Business Leaders in Spain as well as one of the Most Influential Women in Business.

Diana reveals how many people in Spain thought Deliveroo would never succeed, but she believed in her project and partnered with the best restaurants to ultimately prove the critics very wrong. And she was not averse to getting her hands dirty – in the early days Diana even went out making deliveries to support restaurants and ensure it was successful. Diana also recognises the importance of the role her team played, and how their commitment and teamwork led to the success of the roll out.

Now, Diana is disrupting the ‘bricks and mortar’ shopping experience with autonomous shopping stores!

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