In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Pat Murphy, founder of advertising production consultancy MurphyCobb which works with global brands including Cadbury, Pepsico and Ikea.

Hear how Pat defied his family expectation by heading to art school, and was only accepted by his father after landing a role at Saatchi and Saatchi.

Pat describes his business as ‘Production Investment Experts’ and reveals how he has designed processes to add value for clients without cutting costs, in an age where social media and the internet have revolutionised the marketing landscape. He also discusses how taking a course in NLP changed his life forever.  

Pat and Jeff also reflect on how the Covid pandemic has forced businesses around the world to ‘Do the Opposite’.

Hosted by Jeff Dewing

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