opposite:
From resilience, self-belief and passion, to the ability to silence their critics, my guests explain why they only see the summit, not the mountain.
I can’t wait for you to hear it. Listen to Jeff Dewing introducing Season Two of Doing the Opposite: Business Disruptors
Episode 18 – Mark Webb – Changing the disability conversation
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark Webb, a public speaker and campaigner for all things disability and diversity. Mark is Shadow Board Member at Reflect, the UK’s only not-for-profit influencer talent management agency. Until very recently he was also Head of Comms at Shift.ms, the worldwide social network…
Episode 17 – Levent Yildizgoren – Defining moments that make us re-evaluate our lives
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Levent Yildizgoren, who is a serial entrepreneur, mentor, speaker, visiting lecturer at Essex University and the Managing Director of TTC wetranslate Limited. Levent works closely with his clients to overcome the language barriers and help them grow their business globally In this…
Episode 16 – Emma Stroud – Thrive through Laughter and Authenticity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Emma Stroud. Emma is a podcaster, author, speaker and clown!! Em co-founded a business that offered interactive stress management workshops, leadership programmes and coaching. In 2020, she branched out on her own to deliver workplace talks, events and coaching to address staff…
Episode 15 – Duncan Goose – Great Human Values
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Duncan Goose, founder of One Water. There are one billion people in the world without access to clean drinking water. Duncan knew he couldn’t change one billion lives at once, so instead he started improving access to water for one person at…
Episode 14 – Jamie Waller – Bringing kindness to a previously unkind industry
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jamie Waller. Jamie is an East London boy done good who left school at 16 without any qualifications and suffering dyslexia. Jamie got into debt collecting and turned an industry on its head. Jamie reveals how his motivations have shifted considerably throughout…
Episode 13 – Sam White – Resilience and Adaptability
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sam White, CEO of Freedom Services Group. Sam cares passionately about diversity, equality, innovation and above all, making business human. Motivated by a desire to change the insurance industry for the better, Sam is a vocal advocate for levelling the playing field…
Episode 12 – Julian Hall – Teaching and Inspiring Entrepreneurship
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Julian Hall who is founder and CEO of ULTRA Education, an organisation which teaches entrepreneurship in schools. Julian created a superhero persona to get kids interested in business and now teaches kids across the country. He set up his first business when…
Episode 11 – Karen Holden – Motivated by respect for others
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Karen Holden, founder of A City Law Firm. She established the firm to provide experienced and dynamic solicitors in the City of London, who could think outside the box, whilst delivering at competitive costs. Karen was invited and given freedom of the…
Upcoming guests
For a preview of the conversations and future guests in our series, take a look at the video clips below.
Our Episodes
Episode 10 – Alan Brazil – Take your Chances
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to footballing legend and TalkSPORT host Alan Brazil. Alan reveals how a playground rule at his school that limited ball size, ultimately led to an illustrious footballing career with Ipswich Town, Tottenham Hotspur and Manchester United among others, as well as playing internationally…
Episode 9 – David James Drake – Recognising opportunities
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to David James Drake. David started out in banking for the Bank of Boston and Lloyds Bank, moving into the chemical industry in the early 90s. Since then, he has been at the forefront of his industry and is now President of the…
Episode 8 – Diana Morato Feliciano – Silencing your Critics
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks Diana Morato Feliciano who is Chief Growth Officer at Sensei, a tech company that operates autonomous shopping stores. Most notably in her extensive career, Diana was responsible for the roll out of Deliveroo to 35 cities across Spain and has been recognised in…
Episode 7 – Pat Murphy – Do what you love
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Pat Murphy, founder of advertising production consultancy MurphyCobb which works with global brands including Cadbury, Pepsico and Ikea. Hear how Pat defied his family expectation by heading to art school, and was only accepted by his father after landing a role at…
Episode 6 – Jeroen Van De Waal – Turning the Tide on Climate
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jeroen Van De Waal, Founder of OrcaNation. Jeroen is a multi-award winning campaigner for the oceans as well as an author and keynote speaker. Jeroen is building a network to do good. He is focused on bringing like-minded people together to turn…
Episode 5 – Graham Gooch OBE – The skills that achieve success
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to cricketing legend Graham Gooch OBE. In a career spanning nearly 3 decades Graham has captained both Essex and England and was one of the most successful international batsmen of his generation. In 2009 he was inducted into the ICC Cricket Hall of Fame…
Episode 4 – Linda Green – Overcoming adversity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Linda Green, Founder and Director of Green Square Communications. Through a series of personal tragedies, Linda maintained her passion and enthusiasm to succeed. Linda works as a mentor to young people, to support them in finding their own path and appreciating their…
Episode 3 – David Philp – Seizing opportunity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to musician David Philp. David rose to fame in the UK after forming his punk band The Automatics in 1976, even reaching No 1 with their track ‘When the Tanks Roll Over Poland Again’. As punk popularity faded David moved to LA before…
Episode 2 – Mandy Hickson – Failure fuelling change
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Royal Air Force pilot Mandy Hickson. Mandy was the first female fast jet pilot in a Tornado squadron. She’s amassed over thirty years experience in aviation, completing three tours of duty and 45 missions over Iraq during that time. In this episode…
Episode 1 – Sir Clive Woodward OBE – Running exceptional teams
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sir Clive Woodward. Clive was a rugby union player and coach, most famous for coaching England during their 2003 World Cup win. He is also a businessman and has been Director of Sport for Team GB during 3 Olympic Games. In this…
Jeff’s season highlights
Doing the opposite:
Business disruptors
Have you ever sat in a meeting throwing around ideas, only to be told “But that’s not how we do things around here”? Real change often only comes from challenging the status quo. In his exciting new Podcast, CEO Jeff Dewing will talk to some of today’s most daring business leaders, about the disruptive choices they made that changed the playing field forever.
Jeff Dewing is the CEO of Cloudfm Group, launched in 2011. He began with the mission of fixing a facilities management industry that was fundamentally broken. Lack of trust, false promises and failed expectations were the norm. By going against the grain, questioning traditional practices, introducing disruptive technology and changing the very culture of the industry, Cloudfm is now helping clients to expect more from their facilities management. Doing the opposite is in Jeff’s nature. And, with this new series, he’s looking to inspire others to do the same.
Jeff’s Favourite Guests – Jamie Waller – Bringing kindness to a previously unkind industry
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jamie Waller. Jamie is an East London boy done good who left school at 16 without any qualifications and suffering dyslexia. Jamie got into debt collecting and turned an industry on its head. Jamie reveals how his motivations have shifted considerably throughout…
Jeff’s Favourite Guests – Emma Stroud – Thrive through Laughter and Authenticity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Emma Stroud. Emma is a podcaster, author, speaker and clown!! Em co-founded a business that offered interactive stress management workshops, leadership programmes and coaching. In 2020, she branched out on her own to deliver workplace talks, events and coaching to address staff…
Jeff’s Favourite Guests – Rob Stephenson – Removing the stigma around mental ill health
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Rob Stephenson, founder of the InsideOut Leaderboard and champion for improved understanding of mental health issues. Rob is an international keynote speaker and mental health campaigner who is on a mission to help create happier, healthier and higher performing workplaces. When he was 30 Rob…
Jeff’s Favourite Guests – Julian Hall – Teaching and Inspiring Entrepreneurship
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Julian Hall who is founder and CEO of ULTRA Education, an organisation which teaches entrepreneurship in schools. Julian created a superhero persona to get kids interested in business and now teaches kids across the country. He set up his first business when he was 18…
Jeff’s Favourite Guests – Alan Brazil – Take your Chances
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to footballing legend and TalkSPORT host Alan Brazil. Alan reveals how a playground rule at his school that limited ball size, ultimately led to an illustrious footballing career with Ipswich Town, Tottenham Hotspur and Manchester United among others, as well as playing internationally…
Jeff’s Favourite Guests – Mark Webb – Changing the disability conversation
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark Webb, a public speaker and campaigner for all things disability and diversity. Mark is Shadow Board Member at Reflect, the UK’s only not-for-profit influencer talent management agency. Until very recently he was also Head of Comms at Shift.ms, the worldwide social network for people…
Jeff’s Favourite Guests – Jeroen Van De Waal – Turning the Tide on Climate
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jeroen Van De Waal, Founder of OrcaNation. Jeroen is a multi-award winning campaigner for the oceans as well as an author and keynote speaker. Jeroen is building a network to do good. He is focused on bringing like-minded people together to turn the tide on…
Jeff’s Favourite Guests – Diana Morato Feliciano – Silencing your Critics
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks Diana Morato Feliciano who is Chief Growth Officer at Sensei, a tech company that operates autonomous shopping stores. Most notably in her extensive career, Diana was responsible for the roll out of Deliveroo to 35 cities across Spain and has been recognised in…
Jeff’s Favourite Guests – Mandy Hickson – Failure fuelling change
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Royal Air Force pilot Mandy Hickson. Mandy was the first female fast jet pilot in a Tornado squadron. She’s amassed over thirty years experience in aviation, completing three tours of duty and 45 missions over Iraq during that time. In this episode…
Jeff’s Favourite Guests – Sir Clive Woodward OBE – Running exceptional teams
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sir Clive Woodward. Clive was a rugby union player and coach, most famous for coaching England during their 2003 World Cup win. He is also a businessman and has been Director of Sport for Team GB during 3 Olympic Games. In this…
Episode 19 – Rob Stephenson – Removing the stigma around mental ill health
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Rob Stephenson, founder of the InsideOut Leaderboard and champion for improved understanding of mental health issues. Rob is an international keynote speaker and mental health campaigner who is on a mission to help create happier, healthier and higher performing workplaces. When he…
Episode 18 – Mark Webb – Changing the disability conversation
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark Webb, a public speaker and campaigner for all things disability and diversity. Mark is Shadow Board Member at Reflect, the UK’s only not-for-profit influencer talent management agency. Until very recently he was also Head of Comms at Shift.ms, the worldwide social network…
Episode 17 – Levent Yildizgoren – Defining moments that make us re-evaluate our lives
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Levent Yildizgoren, who is a serial entrepreneur, mentor, speaker, visiting lecturer at Essex University and the Managing Director of TTC wetranslate Limited. Levent works closely with his clients to overcome the language barriers and help them grow their business globally In this…
Episode 16 – Emma Stroud – Thrive through Laughter and Authenticity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Emma Stroud. Emma is a podcaster, author, speaker and clown!! Em co-founded a business that offered interactive stress management workshops, leadership programmes and coaching. In 2020, she branched out on her own to deliver workplace talks, events and coaching to address staff…
Episode 15 – Duncan Goose – Great Human Values
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Duncan Goose, founder of One Water. There are one billion people in the world without access to clean drinking water. Duncan knew he couldn’t change one billion lives at once, so instead he started improving access to water for one person at…
Episode 14 – Jamie Waller – Bringing kindness to a previously unkind industry
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jamie Waller. Jamie is an East London boy done good who left school at 16 without any qualifications and suffering dyslexia. Jamie got into debt collecting and turned an industry on its head. Jamie reveals how his motivations have shifted considerably throughout…
Episode 13 – Sam White – Resilience and Adaptability
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sam White, CEO of Freedom Services Group. Sam cares passionately about diversity, equality, innovation and above all, making business human. Motivated by a desire to change the insurance industry for the better, Sam is a vocal advocate for levelling the playing field…
Episode 12 – Julian Hall – Teaching and Inspiring Entrepreneurship
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Julian Hall who is founder and CEO of ULTRA Education, an organisation which teaches entrepreneurship in schools. Julian created a superhero persona to get kids interested in business and now teaches kids across the country. He set up his first business when…
Episode 11 – Karen Holden – Motivated by respect for others
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Karen Holden, founder of A City Law Firm. She established the firm to provide experienced and dynamic solicitors in the City of London, who could think outside the box, whilst delivering at competitive costs. Karen was invited and given freedom of the…
Upcoming guests
For a preview of the conversations and future guests in our series, take a look at the video clips below.
Our Episodes
Episode 10 – Alan Brazil – Take your Chances
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to footballing legend and TalkSPORT host Alan Brazil. Alan reveals how a playground rule at his school that limited ball size, ultimately led to an illustrious footballing career with Ipswich Town, Tottenham Hotspur and Manchester United among others, as well as playing internationally…
Episode 9 – David James Drake – Recognising opportunities
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to David James Drake. David started out in banking for the Bank of Boston and Lloyds Bank, moving into the chemical industry in the early 90s. Since then, he has been at the forefront of his industry and is now President of the…
Episode 8 – Diana Morato Feliciano – Silencing your Critics
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks Diana Morato Feliciano who is Chief Growth Officer at Sensei, a tech company that operates autonomous shopping stores. Most notably in her extensive career, Diana was responsible for the roll out of Deliveroo to 35 cities across Spain and has been recognised in…
Episode 7 – Pat Murphy – Do what you love
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Pat Murphy, founder of advertising production consultancy MurphyCobb which works with global brands including Cadbury, Pepsico and Ikea. Hear how Pat defied his family expectation by heading to art school, and was only accepted by his father after landing a role at…
Episode 6 – Jeroen Van De Waal – Turning the Tide on Climate
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jeroen Van De Waal, Founder of OrcaNation. Jeroen is a multi-award winning campaigner for the oceans as well as an author and keynote speaker. Jeroen is building a network to do good. He is focused on bringing like-minded people together to turn…
Episode 5 – Graham Gooch OBE – The skills that achieve success
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to cricketing legend Graham Gooch OBE. In a career spanning nearly 3 decades Graham has captained both Essex and England and was one of the most successful international batsmen of his generation. In 2009 he was inducted into the ICC Cricket Hall of Fame…
Episode 4 – Linda Green – Overcoming adversity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Linda Green, Founder and Director of Green Square Communications. Through a series of personal tragedies, Linda maintained her passion and enthusiasm to succeed. Linda works as a mentor to young people, to support them in finding their own path and appreciating their…
Episode 3 – David Philp – Seizing opportunity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to musician David Philp. David rose to fame in the UK after forming his punk band The Automatics in 1976, even reaching No 1 with their track ‘When the Tanks Roll Over Poland Again’. As punk popularity faded David moved to LA before…
Episode 2 – Mandy Hickson – Failure fuelling change
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Royal Air Force pilot Mandy Hickson. Mandy was the first female fast jet pilot in a Tornado squadron. She’s amassed over thirty years experience in aviation, completing three tours of duty and 45 missions over Iraq during that time. In this episode…
Episode 1 – Sir Clive Woodward OBE – Running exceptional teams
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sir Clive Woodward. Clive was a rugby union player and coach, most famous for coaching England during their 2003 World Cup win. He is also a businessman and has been Director of Sport for Team GB during 3 Olympic Games. In this…
Jeff’s season highlights
Doing the opposite:
Business disruptors
Have you ever sat in a meeting throwing around ideas, only to be told “But that’s not how we do things around here”? Real change often only comes from challenging the status quo. In his exciting new Podcast, CEO Jeff Dewing will talk to some of today’s most daring business leaders, about the disruptive choices they made that changed the playing field forever.
Jeff Dewing is the CEO of Cloudfm Group, launched in 2011. He began with the mission of fixing a facilities management industry that was fundamentally broken. Lack of trust, false promises and failed expectations were the norm. By going against the grain, questioning traditional practices, introducing disruptive technology and changing the very culture of the industry, Cloudfm is now helping clients to expect more from their facilities management. Doing the opposite is in Jeff’s nature. And, with this new series, he’s looking to inspire others to do the same.
Jeff’s Favourite Guests – Jamie Waller – Bringing kindness to a previously unkind industry
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jamie Waller. Jamie is an East London boy done good who left school at 16 without any qualifications and suffering dyslexia. Jamie got into debt collecting and turned an industry on its head. Jamie reveals how his motivations have shifted considerably throughout…
Jeff’s Favourite Guests – Emma Stroud – Thrive through Laughter and Authenticity
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Emma Stroud. Emma is a podcaster, author, speaker and clown!! Em co-founded a business that offered interactive stress management workshops, leadership programmes and coaching. In 2020, she branched out on her own to deliver workplace talks, events and coaching to address staff…
Jeff’s Favourite Guests – Rob Stephenson – Removing the stigma around mental ill health
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Rob Stephenson, founder of the InsideOut Leaderboard and champion for improved understanding of mental health issues. Rob is an international keynote speaker and mental health campaigner who is on a mission to help create happier, healthier and higher performing workplaces. When he was 30 Rob…
Jeff’s Favourite Guests – Julian Hall – Teaching and Inspiring Entrepreneurship
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Julian Hall who is founder and CEO of ULTRA Education, an organisation which teaches entrepreneurship in schools. Julian created a superhero persona to get kids interested in business and now teaches kids across the country. He set up his first business when he was 18…
Jeff’s Favourite Guests – Alan Brazil – Take your Chances
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to footballing legend and TalkSPORT host Alan Brazil. Alan reveals how a playground rule at his school that limited ball size, ultimately led to an illustrious footballing career with Ipswich Town, Tottenham Hotspur and Manchester United among others, as well as playing internationally…
Jeff’s Favourite Guests – Mark Webb – Changing the disability conversation
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark Webb, a public speaker and campaigner for all things disability and diversity. Mark is Shadow Board Member at Reflect, the UK’s only not-for-profit influencer talent management agency. Until very recently he was also Head of Comms at Shift.ms, the worldwide social network for people…
Jeff’s Favourite Guests – Jeroen Van De Waal – Turning the Tide on Climate
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Jeroen Van De Waal, Founder of OrcaNation. Jeroen is a multi-award winning campaigner for the oceans as well as an author and keynote speaker. Jeroen is building a network to do good. He is focused on bringing like-minded people together to turn the tide on…
Jeff’s Favourite Guests – Diana Morato Feliciano – Silencing your Critics
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks Diana Morato Feliciano who is Chief Growth Officer at Sensei, a tech company that operates autonomous shopping stores. Most notably in her extensive career, Diana was responsible for the roll out of Deliveroo to 35 cities across Spain and has been recognised in…
Jeff’s Favourite Guests – Mandy Hickson – Failure fuelling change
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Royal Air Force pilot Mandy Hickson. Mandy was the first female fast jet pilot in a Tornado squadron. She’s amassed over thirty years experience in aviation, completing three tours of duty and 45 missions over Iraq during that time. In this episode…
Jeff’s Favourite Guests – Sir Clive Woodward OBE – Running exceptional teams
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sir Clive Woodward. Clive was a rugby union player and coach, most famous for coaching England during their 2003 World Cup win. He is also a businessman and has been Director of Sport for Team GB during 3 Olympic Games. In this…
Episode 19 – Rob Stephenson – Removing the stigma around mental ill health
In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Rob Stephenson, founder of the InsideOut Leaderboard and champion for improved understanding of mental health issues. Rob is an international keynote speaker and mental health campaigner who is on a mission to help create happier, healthier and higher performing workplaces. When he…